February 28, 2018
Contact: Jim Ricker or Jayme Bates
Email: email@example.com or firstname.lastname@example.orgJ.T. Bates Insurance Group named in top 50 fastest growing private companies in central Ohio by Columbus Business First. Rankings announced October 19, 2017.
HILLIARD, OHIO – At J.T. Bates Insurance Group, a wholly-owned division of J. Griffin Ricker & Associates, company growth was supported by a sincere desire to deliver value to clients through new product development and selective hiring practices.
Since 2010, J.T. Bates Insurance Group has added ten employees and multiple independent contractors. “With more than 35 years of experience in the equipment dealer industry we became increasingly dissatisfied with the products available to equipment dealers,” said James Ricker, founder and president of J. Griffin Ricker & Associates and J.T. Bates Insurance Group. “To fill the gap, we developed our own products backed by an A-rated admitted carrier and hired the staff to execute. We always put our clients’ interests first.”
“We started with Rental Equipment Protection (REP) and certificate tracking with our proprietary system, JTraxis. Since then, we’ve expanded REP by removing almost all of the exclusions to make it the best damage waiver product in the industry. JTraxis morphed into StraightDocs, a compliance services product that handles certificates of insurance, claims tracking, tax exemption forms and more,” explained Ricker.
Just recently J. T. Bates Insurance Group was named in the top 20 fastest growing privately owned companies in central Ohio by Columbus Business First. Revenue growth of 50%-99% landed J.T. Bates Insurance Group at number seventeen on the list.
“I’m excited about our growth and our ability to provide valuable products to the equipment dealer market, said Ricker. “It’s a reflection of how hard we’ve been working these past 10 years. It’s an exciting time to be part of this company as we continue to grow and move forward by exploring new opportunities.”
Staffing for growth
Developing new risk management products that keep pace with exponential growth isn’t easy. So how does J.T. Bates Insurance Group do it? By putting the right people in the right positions to drive and support expansion.
“When we started offering Rental Equipment Protection (REP), it was a lot of road time for Jim [Ricker] and me,” said Jayme Bates, vice president of J.T. Bates Insurance Group. “My background is in product management, and we knew that if we were to grow the way we wanted to, we needed to develop a high-performing team to drive sales so I could focus on insurance product development and diversification. It was a significant change within our organization.”
Bates began building a sales team, starting with sales manager Kimberly Orza, and tasked her with driving sales of REP. Miriah Smith was placed over certificate management with the goal of expanding the product and the client base.
“Since that time, J. T. Bates Insurance Group has added physical damage insurance, and an extended warranty program to our product assortment in order to better serve our clients,” said Bates. “The products and human resources together have changed our trajectory, and the results have been remarkable.”
Planning at J.T. Bates Insurance Group is increasingly reliant on information gathering and data, and the company is expanding internal data reporting capabilities as well as relying on external data sources.
Having a plan for growth helps Ricker and Bates maintain the momentum. “We’ve hired a director of marketing who is going to help us with refining our brand and relaunching our website,” said Bates. “You’ll be seeing the J.T. Bates Insurance Group brand more as we execute a top-down marketing strategy informed by industry trends and data. We want to be the number one choice for equipment dealers looking for risk management solutions, and we’re taking steps to make that happen.”
J.T. Bates Insurance Group plans to continue to grow through exceptional client services, new product development and staffing. Bates added, “We’ve planned appropriately for the future, we take care of our clients and give them the very best products.”
“We’re enjoying where the business is today, and are excited where it will be tomorrow” said Ricker.
For more information, visit www.jtbatesgroup.com.