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Jayme Bates, CEO is Thrilled to have Nick Latta As National Sales Executive for JT Bates Group

By Amanda Murphy | Posted on September 22, 2020

Press Releases| Equipment Industry

GEORGETOWN, TX JT Bates Group, an insurance company specializing in risk management products and consulting services for equipment dealers, material handling companies, and rental houses, announces the hiring of Nick Latta as National Sales Executive. Latta will manage the sales of REP™ (Rental Equipment Protection™) and StraightDocs™ Compliance Services.

Nick Latta, National Sales Manager for JT Bates Group

“Nick is familiar with our products from his previous position with a CAT™ dealer. He also brings insurance experience and several years of sales experience, and we’re thrilled to have him on board,” said Jayme Bates, CEO of JT Bates Group.

Most recently, Nick served as Warranty Administrator and Rental Coordinator for a CAT dealer. Prior to that, Latta held a sales position with Farmers Insurance.

“As a rental coordinator, I saw the value of REP™ from JT Bates Group firsthand. It’s a great product, completely unique in the marketplace, and the value that it delivers to the rental customer is unmatched. REP™ helped me build relationships with my rental customers because I was able to reassure them that they didn’t need to worry if something went wrong while they had possession of the equipment,” said Latta. “I am looking forward to bringing this product to other dealers to help them grow their own rental businesses.”

For more information about JT Bates Group, or to obtain a free quote for REP™ or StraightDocs™, visit or call 1-877-900-8729. Please join us in congratulating Nick Latta as National Sales Executive for JT Bates Group.

About JT Bates Group

JT Bates Group specializes in risk management products for equipment dealers, rental companies and material handling equipment dealers. The company recently earned a spot in the top 20 fastest growing privately owned companies in central Ohio by Columbus Business First.

For more information, visit


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