Contact: Amanda Murphy
GEORGETOWN, TX – JT Bates Insurance Group, a national risk management company, today announced a major rebranding to better communicate company values and position the company for expansion and international growth.
“The needs of the equipment industry are constantly changing. From the time our company was founded in 2010 we have adapted exceptionally well to these changes because we’re nimble and we embrace change,” explained Amanda Murphy, director of marketing for JT Bates Insurance Group.
“But our old brand didn’t reflect a growth mindset. Our new logo and brand elements show that we’re a dynamic company, passionate about partnering with our clients—our strategic partners. The new look and feel as well as the marketing campaign we’re running in the upcoming year will really communicate the company as a great partner that understands our clients and their pain points. We build relationships and we make their lives easier while we protect their equipment assets.
“We even built this relational focus into our new logo. The JT icon features an abstract plus sign that conveys partnership, added value, and synergy. Our new logo feels tech-savvy, friendly, approachable, and professional—all brand attributes embraced by our entire organization top down.”
Since 2010, JT Bates Insurance Group has exhibited tremendous growth fueled by the relational approach to business. “One of the things that’s really great about working with JT Bates Insurance Group is that we’re dedicated to fostering the relationships we have with the dealerships and the rental houses that we work with, and our products reflect that. We developed our products specifically for the equipment dealers–for the rental industry–to help their businesses run smoothly and help pave the way for their future growth. Our products are better than any other risk management product because they’re customized for this specific industry and they’re comprehensive,” said Jayme Bates, CEO of JT Bates Insurance Group.
“Rebranding is the right next step for us as we continue to expand domestically and prepare our company for international expansion,” said Bates.
The rebranding takes effect January 2. For more information about JT Bates Insurance Group, or to obtain a no-obligation quote for Rental Equipment Protection™, Physical Damage Protection™ or Straight|Docs Compliance Services, visit www.jtbatesgroup.com or call 1-877-900-8729.
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