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Liability Coverage: New From JT Bates Group

By Seth Hird | Posted on May 25, 2021

Press Releases| JT Bates Group Products| Equipment Industry

Overview: Rental Equipment Liability Coverage

Rental Equipment Liability coverage protects equipment dealers and rental customers from damage to other people’s property or bodily harm while using rental equipment. Most rental customers do not carry adequate liability coverage for rental situations, leading some dealers to decline rental customers in order to avoid risk. Offering rental customers the option of purchasing Rental Equipment Liability facilitates rental sales and defers risk from dealers and their customers.

How is Rental Equipment Liability from JT Bates Group Different?

  • Our new product will allow equipment dealers to offer a liability coverage option to their customers.
  • This liability coverage will be complementary to our other dealer protection plan, REP™.
  • REP™ protects the equipment while out on rent, and this new product will protect loss from damage to other people’s property or bodily harm while equipment is in use.
  • In short, this product will protect you from your customers’ mistakes even more than before.

Why Do I Need Liability Coverage?

Due to our focus on equipment dealers, we have direct insight into the needs of our dealers and the equipment industry as a whole. Our dealer clients have asked us for a liability protection option to manage risk in their rental programs even further. The story below describes an actual claim that we eventually did cover, however, most insurance companies would have denied it. *The specific details are modified to protect those involved.

My customer rented an excavator and during his project, he accidentally knocked down a power line. While there is little to no damage to the equipment, the damage to the power company’s property is extensive.

The power company tried to recoup their losses from the contractor but was getting nowhere. Now they are coming after me saying that I am responsible for renting my equipment to an uninsured customer. What should I do?”

Because the rental customer lacked liability coverage, the dealer was asked to pay for damages. Rental Equipment Liability from JT Bates Group prevents these circumstances from happening to your dealership while helping to grow your rental sales and make your whole rental program more profitable.

However, before we launch Rental Equipment Liability, we need to get your feedback and include you in the conversation.

How Do I Get Liability Coverage for Rental Equipment?

  1. Fill out the short form below if you think this product could help your dealership.
  2. Schedule your meeting to meet with our CEO, Jayme Bates. (A link will be emailed to you upon completion so you can schedule your time slot)
  3. Email us at with any feedback regarding this product or your liability needs.


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