JT Bates Group is now offering a liability program to equipment dealers and rental houses with large rental fleets. Rental Liability Protection (the sister product of REP) protects companies from liability claims that occur while their customers use their rental equipment. When a customer chooses to purchase RLP during the rental transaction, both the renter and the dealer are protected from claims resulting from:
If you’ve visited our website before or attended industry association tradeshows held by organizations like Associated Equipment Dealers (AED), you’ve likely heard of our Rental Equipment Protection (REP) program. Unlike a named-perils policy, we’ve built REP to protect rental equipment from most perils.
While REP has superior coverage for renters, it’s been specifically designed to protect dealers from equipment damage losses. However, dealers could still be held liable for third-party bodily injury and property damage. Even though the customer ultimately caused the damage, the injured party could still hold the dealer liable for damages because the dealer rented their equipment to the party that caused the damage.
Our clients who offer REP and RLP feel confident renting equipment because these policies protect their assets and limit their liabilities. The benefits aren’t limited only to the rental businesses. Customers who purchase RLP coverage are deferring their risk off their business liability coverage. The minimal cost of RLP could have a significant impact at renewal time if there has been a claim.
We often hear from our clients that they prefer to work with established contractors rather than the average homeowner. Established contractors typically have their own liability insurance, whereas the traditional homeowner does not. Because homeowners, DIYers, and weekend warriors cannot or don’t commonly obtain the proper coverage, dealers and rental houses lose rental revenue.
Of course, we recommend vetting all customers to assess their individual risk potential. When our clients determine that their customer is a good risk, they can apply RLP to the rental transaction and rent with confidence.
Furthermore, RLP enables rental businesses to leverage it as a differentiator from their competitors and thus obtain more rental market share.
Only two factors determine RLP eligibility.
If you want to decrease risk and increase rental sales and your market share, contact us about Rental Liability Protection (RLP)!
Contact Us: Website | Email: info@jtbatesgroup.com | Phone: (877) 595-7850
Don’t qualify for our RLP program yet? Contact our Sales Team at sales@jtbatesgroup.com. We can discuss your specific situation and help you develop a plan for rental growth.